Respect for the ethical principles, policies and procedures followed by the company; through work guided by honesty, professionalism and transparency, following the precepts of the laws and regulations of each country in which it operates, as well as good production and marketing practices.

Pursuing the objectives established by the corporation in a planned, participative and responsible way, with a vision of totality and always strengthening the team spirit.

Stimulate the continuous professional and personal growth of clients and employees; treating everyone with dignity and respect, regardless of any social, political, cultural, sexual, religious or other differences.

Acting in an active, participative and responsible way in the sustainable development of the communities where we operate, favoring the full exercise of citizenship and care for the environment.

Efficiently manage our group’s resources, seeking the best results and generating prosperity; which, consequently, will benefit customers, shareholders, employees, suppliers and communities.

It will permanently guide the relationships between customers, employees, suppliers, shareholders and society in general; making clear the responsibilities, obligations and benefits that fall to each of the parts that form this collaborative circle.

Always perform all tasks in the best way possible – with willingness, creativity and innovation – always seeking to exceed the expectations of those involved and improving ourselves every day.